Laurent has over 20 years of wealth management experience. As an innovation manager, he initiated several services that boosted investment penetration within KBC Group. At everyoneINVESTED, he focuses on smart copying KBC’s investment and behavioral expertise to assist financial institutions in transforming their digital investment proposition. Laurent is an expert in applying behavioral finance in the investment space to promote financial inclusion. He has a commercial engineering degree from KULeuven.
Presentation: The role of the branch in a digital-first strategy
KBC successfully implemented and deployed its digital strategy over the last decade. To make its interactions with clients even more future-proof, KBC is now evolving from omnichannel to digital-first. But what does it mean to be digital-first? How will this impact (the role of) the branches? We will illustrate this strategic framework with a practical use case in the investment space.