Fred van der Werff

Sales Director BeNeLux at DAON

Fred is heading the Daon Benelux region since 2023, as a senior Sales and Business Development professional with over 31 years experience in b2b Sales where he performed in multiple roles within software companies leading commercial teams. Prior to Daon Fred worked for SurePay, a Rabobank spinoff where he set up the Corporate team and shaped the corporate strategy proposition.

Prior to these roles, Fred worked for Mercedes-Benz, KPN and Nedstat/comScore and fulfilled roles as a self employed freelancer from 2011 until present working for a dozen companies in Software where he always had a focus on improving commercial results.